Located on the Red Sea coast within the Sarawat Mountains (Saudi Arabia’s longest mountain range). Aseer is a hidden gem – with rich heritage, unique tourism locations, and a fruitful natural landscape. Aseer is seeing large-scale government support aimed at transforming the region and enhancing growth across its key sectors. The region’s strategy was built on three main pillars: humanity, economy and environment. The region aims to attract approximately 8 million tourists by 2030, almost thrice the current amount. With a unique topography including unspoiled wilderness and high mountain peaks, Aseer is set on becoming a haven for adventure seekers and a key global tourism hub. Visitors will have the chance to enjoy outdoor activities along the region’s 125 kilometers-long coastline, desert dunes in Tathilth and Bisha, and over more than 4,000 traditional and culturally significant villages such as Rijal Almaa.