- The project entails establishing a dedicated mall to promote "Made in Makkah " products, focusing mainly on products like souvenirs, crafts, local food and perfumes.
- Shopping is considered a key aspect of the Hajj and Umrah visitor's journey, whereby malls are the main shopping channel.
- The mall will target two segments of domestic and international visitors:
- Pilgrims/visitors with mid to high spending behavior.
- Umrah visitors with more frequent visits.
- This investment is expected to improve the quality of the visitor’s journey as well as benefiting Makkah residents.
Hajj & Umrah
60 MN SAR
Model: Opportunity to consider different operating models
- Pure private sector model Pure
- Joint venture with local player
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